Insight: Over 30% of 12-year-olds are embarrassed by their smiles. Meanwhile, they are collecting Labubus, a toy famous for showing all of its teeth.
Idea: Use Labubu's smile to make them love their own.
Braces
Silver Caps
Crooked Teeth
Tooth Gap
Missing Teeth
Chipped Teeth
Art Director: Kambria Johnson
Young ones: One Show Shortlist
Young ones: ADC Shortlist
ADCC Shortlist
