College is the ultimate fresh start. It’s complete independence and the first time many students have the freedom to truly express themselves. This inevitably comes with a fear of judgment. Dress to impress is a Roblox game where 24 million daily players dress up and judge each other. Ironically, millions of students willingly seek out judgment here. So we flipped the script and turned digital judgment into real world confidence by partnering with THE fashion brand. Walmart, of course.
Art directors: Kambria Johnson, Olivia Ellis
Copywriter: Shane Joslin
