Cats stress about everything. But did you know that when they stress, they hallucinate? Those zooms through the house that are seen as adorable, are actually a panic-fuelled hallucination. To solve this, we have partnered with Waltham Petcare Science Institute to create a diffuser that counters this to keep your cats calm.
For this commercial, we used the terrifying potential of AI video generation. We have brought our vision to life through a carefully crafted set of prompts, turned into hundreds of credits spent on hours of misfires, before distilling the best parts of these videos into a single horrific reality for many of our feline friends.
Art Directors: Kambria Johnson and Alex Dorant
Copywriter: Shane Joslin
